Summary

Values and motivation assessment measuring 16 fundamental life motives through bi-polar dimensions. Identifies intrinsic drives shaping individual preferences and sources of fulfillment. Designed for coaching and development — not selection.

Key Facts

Provider: Reiss Profile Germany

Type/Category: Values & Motivation

Duration: 15–20 minutes

Target Group: Managers, leaders, individuals in coaching

Languages: 12 languages (DE, EN, ES, FR, IT, NL, PT, PL, RU, CN, JP, KR)

Strengths

• 16-motive framework covering a broad range of intrinsic drives
• Bi-polar scaling captures opposing preferences (not just degree)
• Well-documented German norms
• Clear coaching utility for self-reflection and values alignment

Example Use Case

Situation: Leadership development program wants to help participants understand their intrinsic motivation patterns and potential value conflicts in team settings.

Solution: Reiss profile provides a structured basis for coaching conversations — revealing what truly drives behavior and where motivational misalignment may occur.

More use cases available in the Use Case Library