MISSION
Recognizing potential makes people stronger and companies more successful.
The labor market is changing radically through AI – potential must become measurable on a new level, so people and companies can master this transformation.
Our mission: Making potential visible – scientifically grounded, for the world of work of tomorrow.
People who know their potential do a better job. Companies that know their employees' potential achieve more success. I've carried this conviction through the diagnostics market for 15 years – from Personality Experts (2010) through peats.de (2015) to peats.ai today.
100+
compared online assessment tools
29
use cases in the Use Case Library
300+
companies use our market overviews
15+
years of market observation in the DACH region
How PEATS came to be
How it all began
I'm a certified art therapist. For ten years I worked with archetypes, imagery, art history and symbols – first in psychiatry, then independently with top management and teams. Extremely effective, but never scientifically validated. Executives and department heads recommended me to one another for years, without ever involving HR.
2010: The market nobody knew
I wanted to know what else was out there, partly to be able to convince HR departments. I systematically researched the German assessment market and collected the findings on a blog: PersonalityExperts. Then I approached providers directly and asked them: What's your mission, what do you measure, and why exactly that way? Within a few months it became clear how far apart the approaches in this market really were. I kept collecting and sorting – eventually this turned into a service: I passed my knowledge on to companies through workshops and consulting. Because, as I found out, I wasn't the only one who wanted to know what was really out there in the market.
2015: A Wikipedia for diagnostic tools
The blog became peats.de – PEATS stands for People Evaluation & Assessment Tools. Providers could list their own tools, conceived as a Wikipedia for talent diagnostics. Back then, the in-depth comparisons were still built by hand, tool by tool, in Excel. In parallel, I kept advising companies of every size and industry – from start-ups to large corporations.
Now: Everything rebuilt, with AI
For the past year I've been building the whole thing again – fully AI-powered. Today I work with a level of precision that was never possible before: huge databases running in the background, every online assessment tool examined down to the last detail. At my side is a team of 8 AI colleagues – each with their own name and personality, each with their own role, from research to design to sales. Out of this grew the PEATS Guides and Peaty, an AI assistant that navigates the entire landscape.
The vision: the whole world
What began in Germany is now going international. The whole world should have access to an honest overview of online assessment tools.
What we measure every online assessment tool against
On a provider's own page, every tool looks convincing. It gets interesting with the questions that are rarely answered there.
- Scientific quality – What evidence for validity and reliability is disclosed? Who has reviewed it?
- Constructs measured – What does the tool actually measure – beyond the terms used in its marketing material?
- Application area – What selection or development situation was it built for?
- Candidate experience – How does the process feel for the people going through it?
- Languages and norms – Which languages is it available in, and for which comparison groups are norm values available?
- Price and effort – What does using it really cost, including rollout, training and operation?
- Data protection – Where is the data stored, who sees it, how long is it retained?
- Fairness & bias – What mechanisms ensure fair, non-discriminatory results, and are they externally audited?
- Integration & technology – How well does the tool connect to existing HR systems, and how deep does the analysis go?
How we put this into practice
Three ways, depending on how much depth you need. Peaty, the AI assistant sizes up your case in a couple of minutes and shows which types of tools are worth considering. Want to go deeper: the PEATS Guides are built around our 29 use cases so you can find your case fast – with structured comparisons across measured competencies, languages, application areas and candidate experience. Behind them: 15 years of market experience. If that's still not enough, and you want to benchmark your own competency model against the market, we take care of that in our Individual Guidance – we work out exactly which tool fits your project in detail.
Transparency notice. The content on peats.ai is based on more than 15 years of market observation in the HR diagnostics market, combined with research from publicly available sources (websites, brochures, demos) and AI-supported information processing. Our goal is an accurate, independent overview. Despite careful preparation, we cannot guarantee completeness or that information is up to date. Providers are invited to send us corrections and additions: jennifer.frotscher@peats.de
Guides without commission. We earn from selling the guide itself – not from which tool you choose. For individual consulting projects, a commission relationship with specific providers may exist; we disclose this before the project starts. It does not change what we recommend – that is decided by your case, not by our compensation.